Favorit Motor Oils

The Client

Favorit is a Hungarian company with over 25 years of experience manufacturing motor oils and lubricants in Kaposvár and Pálfa. Their products meet the strictest automotive industry standards, ensured by rigorous quality control. The Favorit webshop offers a wide range of products, including motor oils, additives, and maintenance products, providing excellent value for customers.

The Task

Favorit aimed to modernize their brand and increase traffic to their webshop. They wanted a fresh, dynamic brand identity that reflects the quality and reliability of their products, while also standing out in the digital space. The new design had to not only provide a visual update but also appeal to the modern automotive audience through a premium, user-friendly webshop.

Our Solution

We carried out a complete brand refresh and webshop development, incorporating a classic American retro style. The logo redesign introduced a simple yet bold look, bringing back the elegance and dynamism of mid-20th century design, while highlighting Favorit’s quality. The website features a clean, easy-to-navigate, responsive design, enriched with elements of classic American retro style, offering a unique and timeless user experience. As part of the brand building, we optimized the website for SEO, launched digital marketing campaigns, and increased the brand’s presence on social media to boost traffic.