MedConnect

The Client

MedConnect is a healthcare recruitment expert that aligns with market needs by connecting healthcare professionals with institutions. The growing shortage of healthcare workers presents increasing global challenges, making it crucial for a headhunting service to understand the specific needs of the industry. MedConnect aims to provide effective solutions to the HR challenges in healthcare by leveraging strong professional networks. In healthcare, traditional recruitment methods are ineffective, which is why MedConnect focuses on professional networks and partnerships with universities and medical schools.

The Task

The newly established MedConnect approached us with the request to help effectively communicate their services to the healthcare industry. The branding and website needed to reflect the company’s expertise, credibility, and the importance of internal professional networks, as healthcare professionals typically communicate openly only with colleagues. The branding had to project professionalism and demonstrate that the company understands the healthcare world from the inside.

Our Solution

At the start of the project, we conducted thorough market research to understand the strategies of competitors and the expectations of the target audience. In designing a brand identity that reflects MedConnect’s philosophy, we focused on a serious, trustworthy, and approachable style. The logo incorporates the symbols of “med” (healthcare) and “connect,” represented by the plus sign. Complementary graphics symbolize dynamism and connection, blending modern yet traditional typography. In addition to the branding, we designed and developed a responsive website and created office and presentation materials that ensure a professional appearance across all platforms. Moreover, we created tailored landing pages for each target audience, delivering specific messages that targeted individual segments.