KataBoltja.hu

The Client

KataBoltja.hu specializes in promoting and selling eco-friendly, chemical-free laundry solutions. Their goal is to protect people’s health, their clothes, and the environment from harmful chemicals. Their products offer natural laundry detergents for those who want to take responsible care of their home’s cleanliness and the planet.

The Task

Voov was tasked with completely renewing the brand identity and visual presentation of KataBoltja.hu to better reflect the brand’s philosophy and make it more appealing to users. The first step in the project was to redesign the visuals for the biomosás starter kit, which contains everything needed to try out natural laundry detergents, helping customers transition to chemical-free washing.

Our Solution

We began the design process by thoroughly analyzing the client’s industry background and target audience. Our goal was to create a modern, fresh logo and illustration system that would emphasize the brand’s eco-conscious message and visually represent its natural approach. The hand-drawn illustrations featured washing-related objects, along with depictions of the owner, Kata, and her family, adding a personal touch to the brand identity. We also created custom, hand-drawn icons for the website to ensure consistency and approachability across all brand elements.

When refreshing the logo and design elements, we kept the green color symbolizing naturalness and complemented it with a flexible color palette that can be tailored to different product lines. The starter kit box was designed to be shipped easily without additional packaging, as an environmentally friendly solution. Its graphics align with the new brand identity, while the product samples inside were placed in natural wood shavings, serving as both a practical and eco-friendly packing material. The box also contains a detailed guide on the usage and benefits of the products.