Naurel

The Client

Naurel is a premium brand that offers high-quality organic skincare, baby care, household, and cosmetic products, targeting customers who value a chemical-free, eco-friendly lifestyle. The concept of Naurel was born from founder Kitti Sárospataki's personal journey toward a toxin-free lifestyle, which began during her pregnancy. Launched in 2015, the brand has grown rapidly, now offering more than 1,000 certified organic products from 56 domestic and international brands.

The Task

Voov's task was to create a premium brand identity and webshop for Naurel, reflecting its eco-conscious philosophy. The website needed to be user-friendly, fast, and mobile-responsive, providing a seamless shopping experience across devices.

Our Solution

We began the process with in-depth research, analyzing Naurel’s target audience, market trends, and the latest technology solutions. Detailed interviews with the client helped us understand the brand’s values and the story behind its natural products. Following this, we conducted a market analysis to identify key consumer needs and understand the specific characteristics of the organic product market.

Based on the research, we moved forward with the design process, creating a prototype of the website. We tested the navigation and shopping flow to ensure an optimal user experience, refining the interface based on feedback. The result was an intuitive, easy-to-use webshop.

The webshop is designed to help customers easily find their desired products, whether they are looking for skincare, baby care, or household items. The streamlined ordering process ensures a smooth shopping experience.

Naurel’s success has been recognized by the industry: the Naurel logo was included in the prestigious Logo Lounge book series, and the webshop won the "Website of the Year" award in 2015.