Wabi Beauty Center
Increasing conversion rates with a new brand strategy and website
2016
What we have done
- Identity design
- Icon design
- Illustration
- Concept development
- Audit & Research
- Logo design
- Prototyping
- Content strategy
- Website design
- Research
- Strategy
- Front-End Dev
- Back-End development
Awards
- Website of the Year in Hungary Special Award, "Tourism" category, 2017
Website
www.wabi.huWabi Beauty Center
Increasing conversion rates with a new brand strategy and website
The client
Wabi Beauty Center is a beauty center, clinic, restaurant and hotel in Sopron, Hungary. In addition to beauty treatments, it provides dental treatments, plastic surgery, gynecological and relaxation services.
The beauty center and clinic is known for its high-quality services and has a large number of clients from Austria, Germany and Italy and Hungary.
The clinic has a good reputation for having a team of experienced professionals. It also trains beauty professionals in its own training center (Waby Academy).
The task
Wabi contacted our company to help renew their image and website. Together with the new site, the aim was to digitize and automate their existing paper-based processes.
Our solution
At the beginning of the work, we assessed the existing image, website and user needs. It soon became clear that we had to work with a much larger amount of information and content, because in the meantime the company developed and grew a lot and the services increased, which their existing site did not follow.
Accordingly, we have completely rethought their appearance to bring it into line with their basic philosophy, emphasizing the beauty inherent in simplicity and naturalness. With the new font, color palette and illustration style, giving a proper frame to the large amount of content.
During the work, in addition to the new image, we created websites, catalogs, brochures and online campaigns.
The result
The carefully planned structure and the easy-to-use online booking interface brought increased traffic and had a serious impact on the life of the company, they realized that they had to reorganize a few things and hire new employees to handle the bookings, which they had not expected before.
In 2017, the site won the Website of the Year award in the tourism category.
Take a look at our work - it says the most about us.
Website, Webshop, Logo, Brand Identity
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