Dorkó x Sziget Festival

The Client

The Sziget Festival is one of Budapest’s largest music and cultural events, held annually in August on Óbuda Island. The festival offers a unique experience where music, art, and friendship come together, featuring both international and local performers, art exhibitions, theater performances, and a variety of sports and cultural activities.

Dorkó is a Hungarian fashion brand founded in 1920, originally known for producing luxury shoes based on Hungarian designs. In the 1970s, the brand became famous for its canvas sneakers and was relaunched in 2014 under the leadership of Péter Gém. The brand aims to support local artists, musicians, and the future of Hungarian sports.

The Task

Dorkó invited our team to collaborate with the Sziget Festival to create a special t-shirt collection. Several Hungarian artists were tasked with designing pieces that reflect the spirit of the Sziget Festival and its "Island of Freedom" slogan.

Our Solution

We were given full creative freedom, allowing us to brainstorm various ideas during the sketching phase, all inspired by the festival’s message of freedom and creativity. We selected the most expressive design and refined it into the final product.

As a result of the collaboration, a successful t-shirt collection was created, capturing the attention of festival fans, increasing the value of both the Dorkó and Sziget Festival brands, and showcasing the power of creative partnerships.